Greatest Marketing Campaigns – Print
We’ve been evaluating a multitude of advertisements over the course of the last six weeks and I am honestly happy to say that I am in PR and not branding. Good creativity is not just tricky, it’s a complex art form. The right combination, especially in the world of print, of stellar photography and outstanding…
Greatest Marketing Campaigns – OOH
Upon discovering this article on the Broadsign website, I was immediately drawn to their unique perspective on modern billboards and out-of-home advertisements. The featured ads in this piece serve as compelling examples of how technology has revolutionized the traditional ‘outdoor billboard.’ A particularly resonant quote from the author describes these ads as “thought-provoking canvases that…
Engaging Professional Marketing Services
What a fun assignment! I get to express why partnering with external marketing firms makes complete sense. My experience confirms what Dr. Lahm articulates as essential for success—understanding your customers and their needs and marketing to them. By building a community of zealot fans, any business can generate a steady flow of customers into its…
Greatest Marketing Campaigns – Newspaper
It’s a common refrain: the newspaper industry is in decline, and it’s true. This fact made locating archived advertisements on the internet quite a challenge. However, I persevered and managed to uncover a few gems that were truly worth examining. I focused on advertisements in national/global papers, particularly those with high ad space costs, like…
Greatest Marketing Campaigns – TV
I reviewed the most meaningful Super Bowl advertisements of the last five years. I referenced Brandwatch and their blog about the most talked-about Super Bowl ads of the past five years. In reviewing these ads, it’s hard to find much to critique as they were designed and produced by the best marketing firms in the…
Greatest Marketing Campaigns – Radio
Like over 100 million global podcast listeners (Stat, 2024), I love podcasts and often choose this format over traditional radio. Therefore, I have weaved a few podcast advertising examples into my radio ad analysis. Brand marketers use podcasts as a meaningful way to connect with customers because the medium is trackable. Advertisers often provide the…