A collection of entrepreneurial thoughts from an accidental business owner
My perspective on these highlighted advertisements.
We’ve been evaluating a multitude of advertisements over the course of the last six weeks and I am honestly happy to say that I am in PR and not branding. Good creativity is not just tricky, it’s a complex art form. The right combination, especially in the world of print, of stellar photography and outstanding …
It’s a common refrain: the newspaper industry is in decline, and it’s true. This fact made locating archived advertisements on the internet quite a challenge. However, I persevered and managed to uncover a few gems that were truly worth examining. I focused on advertisements in national/global papers, particularly those with high ad space costs, like …
I reviewed the most meaningful Super Bowl advertisements of the last five years. I referenced Brandwatch and their blog about the most talked-about Super Bowl ads of the past five years. In reviewing these ads, it’s hard to find much to critique as they were designed and produced by the best marketing firms in the …
Like over 100 million global podcast listeners (Stat, 2024), I love podcasts and often choose this format over traditional radio. Therefore, I have weaved a few podcast advertising examples into my radio ad analysis. Brand marketers use podcasts as a meaningful way to connect with customers because the medium is trackable. Advertisers often provide the …