A collection of entrepreneurial thoughts from an accidental business owner
General business topics and random thoughts.
What a fun assignment! I get to express why partnering with external marketing firms makes complete sense. My experience confirms what Dr. Lahm articulates as essential for success—understanding your customers and their needs and marketing to them. By building a community of zealot fans, any business can generate a steady flow of customers into its …
The year is beginning to wind down, and as we turn the corner to 2024, many of us are thinking about campaigns, budgets, and new partnerships. Typically, the fourth quarter is the season to evaluate existing relationships and potentially line out new ones for the coming year. For many of us, this exercise often means …